Performance Textiles, Reimagined

Getzner is a global textile manufacturer known for high-quality fabrics in the technical, outdoor, and other sectors. As one of the last companies to manufacture entirely in Europe, Getzner is synonymous with exceptional weaving craftsmanship.

The Briefing

Kvint was commissioned to develop a modern visual language for the client’s technical textiles division that would present the collection through a visual system that is both elegant and robust.

The scope of the project was significantly expanded: We redesigned the entire trade show booth from the ground up, from the architecture and furnishings to the structural design, culminating in a reimagined presentation system featuring hangers, labels, and icons.

The Process

Since the fabrics were available as raw materials rather than finished garments, a traditional photo shoot with models was not possible. Generative AI opened up a new approach: It allowed the collection to be presented as if it were finished garments, enabling a visualization that would not have been possible using conventional methods.

The Solution

As a counterpoint to the masculine visual language typically associated with technical textiles, we opted for a feminine, fashion-forward direction. Instead of simply displaying fabric samples, we consistently applied this approach to the models.

The newly designed display system uses a box-style structure that organizes and protects the pattern lines while making all relevant product information visible. This visual language serves as a unifying theme throughout the entire trade show design.