Beauty for Korea

Water only.

Croon cleans the face with the help of water only. A special microfibre makes this possible. South Korea was chosen for the launch of the product. A country in which up to six cosmetic products are used only for cleaning the face. Together with the Korean agency Brand&company, we developed the packaging.


For the packaging, we were looking for a shape that looks modern and feminine. Here, we chose a mixed shape between a square and a circle (squircle), which has more tension than a square with rounded corners.

3D tailored suit

First we designed the models on the computer and then turned them into prototypes with the 3D printer. With this data, the manufacturer in China made the moulds for the fibre packaging. This allows full control over the final result.